24 - Davao hotel refurbishes, upgrades facilities for rosy
Monday, March 24 2008 @ 05:12 PM GMT
The Royal Mandaya Hotel is cashing in on P30 million capital expenditures (capex) to refurbish and upgrade its facilities in line with its aggressive move to widen market in light of the upbeat hotel industry in Davao City.
New resident manager Fernando "Danny" Aquino said the hotel is currently taking an aggressive marketing approach to become more competitive.
"We really want to be competitive. We have to build up our own identity to invite more customers," Aquino said.
Presently relying on walk-in customers, the hotel is eyeing to widen its market towards the neighboring cities of General Santos, Digos, the province of Mati, Davao Oriental, and even Cebu City on top of its foreign market.
The hotel's refurbishment is seen to increase its generated income last year of P210 million to P250 million this year with conventions and corporate functions as target sales.
Structural improvements will include the construction of 14 additional rooms worth P21 million and renovation of the hotel's restaurant and coffee shop at an estimated cost of P6 million, Aquino said.
The hotel's existing 147 rooms generated 86 percent occupancy rate or a total of 45,500 rooms occupied last year.
Adding 14 new rooms the hotel's occupancy rate is projected to grow 90 percent or 52,164 occupied rooms in 2008 equivalent to P130 million.
Aquino said a newly refurbished and upgraded Royal Mandaya Hotel is expected to serve the public in time for the "Kadayawan Festival" celebration this coming August which both local and foreign visitors are expected to flood the city.
To cover the expenditures, however, the hotel will aggressively implement a 15 percent increase in rates.
Aquino said the hotel will be giving special package rates for government initiated functions.
New resident manager Fernando "Danny" Aquino said the hotel is currently taking an aggressive marketing approach to become more competitive.
"We really want to be competitive. We have to build up our own identity to invite more customers," Aquino said.
Presently relying on walk-in customers, the hotel is eyeing to widen its market towards the neighboring cities of General Santos, Digos, the province of Mati, Davao Oriental, and even Cebu City on top of its foreign market.
The hotel's refurbishment is seen to increase its generated income last year of P210 million to P250 million this year with conventions and corporate functions as target sales.
Structural improvements will include the construction of 14 additional rooms worth P21 million and renovation of the hotel's restaurant and coffee shop at an estimated cost of P6 million, Aquino said.
The hotel's existing 147 rooms generated 86 percent occupancy rate or a total of 45,500 rooms occupied last year.
Adding 14 new rooms the hotel's occupancy rate is projected to grow 90 percent or 52,164 occupied rooms in 2008 equivalent to P130 million.
Aquino said a newly refurbished and upgraded Royal Mandaya Hotel is expected to serve the public in time for the "Kadayawan Festival" celebration this coming August which both local and foreign visitors are expected to flood the city.
To cover the expenditures, however, the hotel will aggressively implement a 15 percent increase in rates.
Aquino said the hotel will be giving special package rates for government initiated functions.
